K5 Conference 2025

Join us in this exclusive masterclass on an exciting journey with Interpneu, Shopware's largest B2B customer, and learn how a leading company in the tire trade is successfully making the transition from a legacy system via a Shopware monolith to a future-proof, composable commerce platform.

Experts from Interpneu and Strix openly and transparently shed light on the current status, the challenges and pain points of the migration as well as the decision-making process behind the strategic decision to “buy vs. build”.

We will address the following points in detail:

• Historical review: From the first steps with Shopware 5 to a modern architecture

• Why it's never too late to adapt your strategy

• The decisive reasons why Interpneu relies on Shopware

• Insights into the technical change and important learnings

• Outlook on the platform business with Reifen1+ and future potential

Experience an open discussion from an abstract perspective and take away valuable insights for your own eCommerce strategy.

1. Introduction: The Dealer’s Dilemma How do you digitally unite a network of dealers, some of whom have been independent for decades? ➝ Why digitalization can only succeed in close cooperation with partners.

2. Initial Situation at Toyota Insights into the existing dealer structure, operational challenges, and the envisioned goal of a centralized but partnership-driven platform.

3. Platform Strategy in Detail Technical foundation with Shopware, centralized services, and local flexibility within the brand framework – a scalable model that enables autonomy instead of replacing it.

4. Practical Implementation This is how onboarding worked: training, enablement, and support. Plus, initial feedback from dealers.

5. Impact & Learnings More active dealers, less effort at headquarters, and better customer experiences. ➝ Why partnership-based models scale more successfully.